YouTube and the ultimate in co-creation: THE MOON

“co-creation” is a marketing buzzword that people love to use.  What they mean is the brand providing a person a platform or cool tools to create something interesting or big.  But most of the time it’s bull crap.  The reality is that it’s about uploading a pic of your tuna melt or something.

The magic is when it’s really about something big.  And what could be bigger than conducting an experiment that actually changes the way we think of the moon?  

And what is really interesting about this is the emergence of YouTube in the last few months as being a real social destination, where things and movements and experiences aren’t just happening, but are beginning.  

I think you are going to see YouTube really evolving in the next year or so beyond amateur video dumping ground to real social hub